Corporate Behemoths are the new Surrealists...

Seriously though - these ads are completely amazing. Especially the Nike one. It's a three part series - with a microsite in NikeLab, so if you like that, you should definitely check out the other two - all done with the same ethereal, surrealist, playful kind of vibe. From their kit:

From the chaotic aftermath of a galactic impact an order emerges unlike any other. An explosion of new forms never seen before. Suddenly, all combinations are possible. Animals fuse with other animals. Plants fuse with minerals. Beings and objects fuse with earlier ancestors of themselves. This is the Rise of the Hybrids.

The Air Max 90, Air Max 95, Air Max 97 and Woven Air Footscape shoes converge with the latest development in Max Air technology - Air Max 360 - to create a series of legendary products that offer Nike's smoothest, most durable ride ever. No foam. No midsole. Just NIKE AIR. Occuring ONE TIME ONLY!

Not being a sneaker pimp, I'm not totally sure what that last paragraph means... but damn this ad is pretty.


From 'One Time Only - the Rise of the Hybrids'.

This next one you've probably seen - Coke's Happiness Factory ad - by Wieden + Kennedy and Psyop. Still worth a repeat view regardless...

Right it's a happiness factory... except for the rampant snowman genocide.

When linking around on this story, I found a blog for shoe nerds. I'm not one... but damn these Asian Nikes are cool: