More Nike goodness

In line visually with their excellent Sculptures campaign is an older Nike campaign for the '05 All Star Game.

I hadn't seen this before, but I like it. It's done in a more sophisticated way in the Sculptures stuff, but I think it's still great. The concept of solidifying motion is really smart and appropriate for the sports/athletic industry. A good solution to the 'how do we represent kinetic energy in a static medium?' problem. This campaign was done by DDB Paris.