18 October 2006

Nike 'Sculptures' campaign.

Now here's some nice work. This is the Fall '06 European print campaign for Nike's All Conditions Gear, done by Weiden + Kennedy Amsterdam. According to the Amsterdam office's totally great blog, 'the idea was to capture the fleeting beauty of their performance and turn it into something solid'.


Team Nike shows how it's done.


Yeah, I was doing method airs when you were still doing method pooping in your diaper.


More delightful graphics.

A great idea, and a great execution. The process they used to get the shots is really cool too. It's all detailed in their blog post about it, but essentially they took multiple angled video/stills, and then had model maker Andy Knight construct metal and fibre glass sculptures tracing the path of the skis and the snowboards.


Oh man, I'm getting paid so much for this job! I can totally buy my girlfriend that boob job she wants now!

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