Let's hope it's non-toxic paint*
The new Sony Bravia ad is out, and, like the last one, it's pretty beautiful. This one was directed by Jonathan Glazer, known for some great music videos (Jamiroquai's Virtual Insanity being a personal fave) as well as his own films Birth and Sexy Beast.
As cool as it is, it doesn't touch the original 'balls' ad, which was absolutely original and compelling. That first one, directed by Danish photographer Nicolai Fuglsig, has this lyrical and wondrous tone. This one feels a bit flat somehow. And that clown is just a mistake. How unfortunate that it's the still YouTube chose.
Let's watch the first one again for old times sake. Or watch it in higher res, where it looks even better.
* It was water-based paint, and they spent 5 days cleaning it up afterwards.
1 comment:
do you know how you tube chooses the stills? They take the frame that occurs at exactly the half-way point of the video. This is why, if you insert a picture of a hot girl exactly at half-way (for a few seconds) you will get a multitude of hits on your youtube video. true story.
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