Cognitive dissonance...

As mergers, uber-corporations and huge conglomerates create massive companies with hundreds of sub-brands, it's only natural that some of these hydras will have one head talking a completely different game than another.

Today's fun example: Unilever. Witness the following:


Here's Dove, telling women that our perception of beauty is distorted, and that the mega hot women in advertising are constructed of physical and digital retouching.


Here's Axe Deodorant with a slightly different message about these hot babes and how they're formed.

While they may be spouting political or social messages, I think it's fair to say that these corporate entities are essentially apolitical and self-interested. Or downright antisocial, if you believe half of what Corporate Watch has to say about Unilever.