McDonald's Hilarious Race Sites!
Okay now really.
Not only does McDonald's conduct an active campaign targeted to the black community, it does the same for the latino and asian communities.
Now I have no problem with the idea. I'm not one of those covert 'then-whur's-the-white-kid-program?' racists, although I would prefer an ordering by socio-economic or geographic group because I think it would be more effective.
Rather my problem is with the unbelievable racial stereotyping on the microsites. Seriously - check this shit out. All straight from McDonald's fun headquarters.
i-am-asian
Which I guess means 'i hate upper case'. At least this site speaks to some scholarship money. But seriously - look at this interface. It's every Asian stereotype rolled in one ikea-decorated dorm-room nightmare. And what is up with the mash-up of Asian cultures represented in this 'asian' dude's room? Is he just a fan of 'Asian' or something?
You should go to this site just to hear the rollover voice on the dog. It yells 'Year of re dog!' in a voice best described using a word I never thought I'd use - chinky. [washes mouth out]
lomcximo
Which I imagine means 'Hand's Off My Burrito Esse' or something. Seriously now, McDonald's is just being cruel here. In between the blatant jabs at Latino-American education and status, all they get here is soccer and video games like 'Taxi Metro', for which the instructions are, not even kidding:
Drive your taxi around the city and when you see someone thinking about chicken... you know where to take them.
For fuck's sake - is this really the best they can do?
Focus group research shows that Mex-i-cans mainly aren't real clear about the concept of 'Dollar Menu'. A clear jab at the comprimised education received by latino students who speak Spanish at home. I mean hot damn that shit's remedial.
Bonus Racist Aside!
Look for it:
A bone for the Jewish-American demographic, or a blatant mis-interpretation? Watch the image to find out!
Someone's probably going to have to talk to McDonald's about racial sensitivity. I mean seriously - Taxi Metro?!?!
2 comments:
What I think we are missing here is what that article is actually saying...i.e. that there aren't enough Pacific Islander festivals.
I think McDonalds should take the initiative and start making Poi fries, ahi fillets...and, well, pineapple sundaes. Come on....it'd make millions.
Dude - did you visit the sites?
That article is just in there as a joke - because the Jew thing made me laugh - but the sites are probably the most racist thing I have seen a big corporation do since the Warner Brothers' Bugs Bunny Nips the Nips cartoon.
On the other hand, you are pretty much a walking Pacific Islander festival, so I definitely hear you on the pineapple sundaes tip.
They do that though hey - regional menus? In Korea they have Bulgogi Burgers, and in China they had (I don't know why, because it wasn't very Chinese) hot corn pie.
Good times, good times.
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