Canada is the new Estonia...

So you know how people are always saying that beef is the new chicken, white bras are the new tank tops and yeast infections are the new irritable bowel syndrome?

Yup, it's an annoying little phrasing that is so overused it's pretty much meaningless, but which we're all guilty of using once or twice.

You've got to love Leisure Art's contribution to The Diagram magazine, where they mapped every occurance of the phrase in various sources over the course of 2005. The resulting diagram is funny, nostalgic, and a good illustration of how an idiom reaches critical mass and becomes meaningless (see 'bling' circa 2003).


Check the full diagram here

My personal favourites? Space travel is the new HIV; cheese is the new morphine; and thug shooting is the new lovemaking.

Clearly.