Clever Illusion Ads

Thinking about the physical reality of these pieces allowed these designers to produce some pretty amazing and surprising results. Consider how much less impact each would have had with a more traditional ad on the same medium - even one with top-notch design and layout. Plus, the photographic illusions/tricks are really cool.

Hey - sometimes gimmicks work.


A bag, advertising an anti-nail biting nail polish.


A cup design advertising a plastic surgery clinic in Toronto.


A bag, inviting people to reach out to children with autism.


Poster campaign advertising Superman Returns.


Ad for Periodent - a toothpaste that strengthens tooth enamel. I think this was only a concept, and not actually produced - I can't remember where I found it.